Teams
Creative, Structural Engineering, Sales, Manufacturing
Region
South
Industry
Beverage & Alcohol
Services
Design, Structural Engineering
Success Stories > Sazerac Platinum 7x Display

Crafting Eye-Catching Displays for Local Markets:

Boosting Visibility and Brand Recognition

Success Stories > Sazerac Platinum 7x Display

Crafting Eye-Catching Displays for Local Markets:

Boosting Visibility and Brand Recognition

Teams
Creative, Structural Engineering, Sales, Manufacturing
Region
South
Industry
Beverage & Alcohol
Services
Design, Structural Engineering
Utilized an entire suite of services
Raised brand awareness in the local market
Increased Platinum 7X production by 12%

Overview

Vivid Impact created a 5 ft display of the iconic Space Needle for Platinum 7X vodka, enhancing brand visibility and awareness in the Seattle market. This strategic solution utilized their full suite of services, resulting in a design that not only resonated with the local market but also earned an Addy Award for outstanding Point-of-Sale design, highlighting the project's success in boosting brand recognition and production.
Challenge

The Challenge

  • Increase brand awareness for Platinum 7X vodka in the local Seattle market.
  • Ensure the brand stands out amongst competitors.
Solution

The Solution

  • Chose Vivid Impact due to a longstanding productive relationship and understanding of local market intricacies.
  • Utilized Vivid Impact’s full suite of services, including creative design, prototyping, kitting, and distribution, for an in-house streamlined creation process.
  • Reduce stress and maintain control while achieving significant ROI.
Resolution

The Results

  • Created a 5 ft display piece of the iconic Space Needle in Seattle, resonating with the local market.
  • Incorporated Platinum 7X case art into the display for increased visibility and brand awareness in the off-premise market.
  • The structural design of the display won an Addy Award from the American Advertising Federation for outstanding design in the Point-of-Sale category.

TRUSTED BY
ENTERPRISES.

LOVED BY PEOPLE.

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